Maropost is a B2C marketing automation system that builds a unified customer database and orchestrates messages across email, mobile apps, and social channels. They have quietly assembled more than 300 mid-tier clients, mostly in ecommerce and media. The company just announced an artificial intelligence technology called Da Vinci, which does the usual artificial intelligence things: recommending content and picking the best email send time. They’re from Canada.

We might as well finish on the same theme. Tru Optik, which launched its own Marketing Cloud last month, announced a partnership with media research agency Kantar Millward Brown for sales attribution. Tru Optik captures data about viewers of Over the Top (OTT) television, which is programming you see over the Internet. The alliance will combine OTT ad exposures from Tru Optik with sales results gathered by Kantar to measure ad results.

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.