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Q-nomy Launches Omni-Channel BPM Product Platform

Q-nomy has just released Q-Flow® 6.0, which it bills as “the only software product platform that fully optimizes complex digital and physical journeys, thus increasing sales and customer satisfaction for any market.” That gets my attention and leaves me wondering why I never heard of them before. Digging a bit deeper, it turns out their real expertise is managing queues such as checkout lines at retailers, patients in a doctor’s waiting room, or calls on hold for telephone agents. They’ve extended this into an “omni-channel business process management product platform” which sounds a bit grandiose but I suppose is technically accurate. I’m including this as evidence of how widely recognized the importance of customer experience has become, and how marketers might want to look beyond familiar providers for solutions. They’ve just launched the latest version of their product

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B2C Marketing Automation Vendor Maropost Names Its Artificial Intelligence Engine Da Vinci

February 8, 2017

Maropost is a B2C marketing automation system that builds a unified customer database and orchestrates messages across email, mobile apps, and social channels. They have quietly assembled more than 300 mid-tier clients, mostly in ecommerce and media. The company just announced an artificial intelligence technology called Da Vinci, which does the usual artificial intelligence things: recommending content and picking the best email send time. They’re from Canada.

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Tru Optik and Kantar Millward Brown Partner to Measure OTT TV Ad Results

February 6, 2017

We might as well finish on the same theme. Tru Optik, which launched its own Marketing Cloud last month, announced a partnership with media research agency Kantar Millward Brown for sales attribution. Tru Optik captures data about viewers of Over the Top (OTT) television, which is programming you see over the Internet. The alliance will combine OTT ad exposures from Tru Optik with sales results gathered by Kantar to measure ad results.

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Salesforce Buys Airkit.ai for Automated Customer Service

September 22, 2023

Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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