Qordoba also has an AI that understands human response to text. It helps product development teams score the emotional tone of the words embedded in user experiences. They argue that UX designers have largely overlooked text to focus on other aspects of design. Interesting.
Grapeshot calls itself a ‘contextual intelligence platform’, which could mean just about anything. What they really do is analyze and classify Web page content. The main application these days is brand safety – that is, avoiding placing ads on pages with objectionable messages. Oracle just bought them for an undisclosed amount.
Is personalization as important as marketers think? When customer care vendor Narvar asked retail shoppers why they’d give a retailer repeat business, 77% cited fast shipping on replacements for lost or damaged items, 69% said quick refunds on returns, 54% mentioned an accurate delivery date promise…and just 25% cited a personalized experience. Of course, marketers always don’t control those operational practices. But maybe they should try.
Nearly one-third of major news publishers have blocked generative AI tools from reading their content. But that’s a drastic measure which could also exclude their results from conventional search engines. Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results. We’ll see if competitors do the same.