Qualtrics Adds Conversational Data to Personalization Mix

Qualtrics just announced “a new era of personalization at scale”, the sort of claim that makes my nose twitch.  They’re talking about Experience ID, “a single, unified view of everything customers and employees have shared with a company”.  That sounds suspiciously like a CDP but Qualtrics swears it’s not because they are analyzing conversational data.  Skeptical eyebrow raised.  The new product draws on Qualtrics’ recent Clarabridge and UserMind acquisitions.

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FTC Commissioner Argues Against Consent-Based Privacy Rules

October 8, 2021

We almost never mention speeches by politicians or regulators, for the excellent reason that what they do so often differs from what they say. But I’ll still call out this speech by FTC Commissioner Rebecca Kelly Slaughter, because she states clearly that consent-based privacy rules have failed and what’s needed are legal limits on how much data companies can collect. I agree, and so do a growing number of people in Washington.  Fundamental change in the advertising industry could result.

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6sense Buys Slintel for B2B Data

October 7, 2021

6sense is another CDP that won’t speak its name, preferring the truly obscure “account engagement platform”. They just bought Slintel, which will expand their B2B technolographic and contact data by 250 million profiles and 100 million decision makers.  6sense has also been in a buying mood, purchasing pipeline planning tool Fortella last month after raising $125 million last March.  Essay question: How can there be 100 million B2B decision makers?

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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