We almost never mention speeches by politicians or regulators, for the excellent reason that what they do so often differs from what they say. But I’ll still call out this speech by FTC Commissioner Rebecca Kelly Slaughter, because she states clearly that consent-based privacy rules have failed and what’s needed are legal limits on how much data companies can collect. I agree, and so do a growing number of people in Washington.  Fundamental change in the advertising industry could result.

6sense is another CDP that won’t speak its name, preferring the truly obscure “account engagement platform”. They just bought Slintel, which will expand their B2B technolographic and contact data by 250 million profiles and 100 million decision makers.  6sense has also been in a buying mood, purchasing pipeline planning tool Fortella last month after raising $125 million last March.  Essay question: How can there be 100 million B2B decision makers?

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.