Qualtrics just announced “a new era of personalization at scale”, the sort of claim that makes my nose twitch. They’re talking about Experience ID, “a single, unified view of everything customers and employees have shared with a company”. That sounds suspiciously like a CDP but Qualtrics swears it’s not because they are analyzing conversational data. Skeptical eyebrow raised. The new product draws on Qualtrics’ recent Clarabridge and UserMind acquisitions.