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Hyper-Personalization Use Tripled from 2022 to 2023: CleverTouch Report

March 10, 2023

This State of Martech 2023 report from CleverTouch found that just under 60% of B2B and B2C companies have a CDP in place, as do 77% of B2B2C firms.  U.S. firms rare twice as likely as European firms to consider themselves data-driven (54% vs 23%) and almost twice as likely to restrict martech system users to martech specialists (47% vs 28%).  Cross-channel “hyper-personalization” has grown from 9% of respondents in 2022 to 26% in 2023.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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