Experience management vendor Qualtrics is being purchased by private investment firm Silver Lake for approximately $12.5 billion in cash. Qualtrics was purchased for $8 billion by SAP in 2018, and then spun off as a separate company in 2020. SAP had announced it was exploring a sale of its Qualtrics stake in January, so the deal is not much of a surprise.
The French martech industry is a bit separate from the rest of the world. Paris-based Splio offers marketing automation and personalization under the banner of “Individuation”, with 400+ retailers as clients. They just bought Tinyclues, a leading French AI-based prediction engine.
Momentive, which owns SurveyMonkey, is being acquired by a consortium of private investors led by Symphony Technology Group. Rumors began flying about this deal in October.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.