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Qualtrics Buys Conversation Analytics Vendor Clarabridge for $1.125 Billion

Customer experience vendor Qualtrics, whose core business is gathering and reacting to customer and employee feedback, has agreed to buy conversation analytics vendor Clarabridge in a stock transaction worth $1.125 billion. The fit is obvious.  The deal comes just days after Qualtrics bought experience orchestration and CDP vendor Usermind.