QuanticMind Raises $20 Million for Predictive Ad Buying

Is it even news when a company raises money to apply machine learning to media buying? I’m not sure, but let’s give QuanticMind the benefit of the doubt and mention their $20 million Series B. QuanticMind helps companies buy paid search and social ads. The new round brings their total funding to $30 million.

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Kroger Launches Marketing Network to Target Its Customers

October 13, 2017

As if the marketing landscape weren’t confusing enough, grocery giant Kroger has created 84.51°, an agency that runs marketing programs for packaged goods manufacturers wanting to reach 60 million Kroger-buying households. Channels include in-store advertising, co-branded Web advertising, and a private social network for Kroger’s most engaged customers. Are retailer-based marketing networks the next big thing?

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Cross-Channel Identity Resolution Critical for Marketing Measurement: LiveRamp Study.

October 11, 2017

Switching to consumer data integration, we have a very interesting study from cross-device identity vendor LiveRamp about how marketers are using individual-level identity resolution to better measure performance. Nearly everyone (94%) said cross-media identity resolution is needed to accurately assess marketing performance, while just 21% had people-based measurement in place. Almost half (42%) didn’t know how to get started. Other interesting data too.

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