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Quantifi Launches AI-Based Digital Marketing Testing Platform

I know what you’re thinking: we haven’t mentioned artificial intelligence yet this week and it’s already Tuesday. Never fear. Start-up Quantifi has launched a tool whose AI “coaches marketers through creating a successful digital strategy by providing insights and recommending the most effective next steps.” The system recommends, runs, and evaluates tests of audience segments, creative options and channels, drawing on an ever-expanding proprietary database of past results for many companies. They have more than $2 million in seed funding.

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Segment Helps Companies Track Visitors Across Company-Owned Domains

June 7, 2017

Customer Data Platform vendor Segment has introduced Cross Domain Analytics, which lets brands track customer activity across their own digital properties by using second party (i.e., shared) cookies. This lets them avoid reliance on third party cookies owned by other companies. Segment notes that second party cookies are less likely to be blocked than third party cookies, providing more complete information. The downside is Cross Domain Analytics won’t track customers across other companies’ properties.

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Ad Blocking Hits 40% And Rising: AdBlock Plus and Global Web Index

June 5, 2017

Ad blocking by consumers isn’t a response to fake news, although it does threaten the economics of both legitimate and illegitimate publishers. A study from AdBlock Plus and Global Web Index found that 40% of respondents used an ad blocker in the past month. Ad blocking is likely to increase since it’s more common among younger users, just over half the respondents still don’t know ad blockers are available, of U.S. and mobile ad blocking happens less often in the U.S. (so far) than in Asia.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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