Quantum Metric also captures Web site behaviors. But they’ve just gone a step beyond to allow real-time response to individual actions. So you calm those rage clickers with an offer to help, or at least a cute cat picture. I feel better already.
There were several random acquisitions yesterday, Dear Reader, but nothing that can’t wait to next week. So let’s give you some surveys to read over the weekend. We’ll start with this study from CDP vendor Evergage, which finds that 90% of marketers are seeing at least some lift from their personalization efforts, even though just 16% are very or extremely satisfied with their company’s efforts. Nor are they impressed with their peers: only 32% think marketers in general are getting personalization right.
Just-launched Brightback also fights churn, helping high-volume subscription businesses identify customers who are at risk of leaving and intervening with automated retention workflows. The system integrates with CRM, messaging, chat and support systems. Brightback has $11 million in funding.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.