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Quantum Metric Adds Real-Time Response to Web Site Behaviors

Quantum Metric also captures Web site behaviors. But they’ve just gone a step beyond to allow real-time response to individual actions. So you calm those rage clickers with an offer to help, or at least a cute cat picture. I feel better already.

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90% of Marketers See Lift from Personalization: Evergage Study

April 26, 2019

There were several random acquisitions yesterday, Dear Reader, but nothing that can’t wait to next week. So let’s give you some surveys to read over the weekend. We’ll start with this study from CDP vendor Evergage, which finds that 90% of marketers are seeing at least some lift from their personalization efforts, even though just 16% are very or extremely satisfied with their company’s efforts. Nor are they impressed with their peers: only 32% think marketers in general are getting personalization right.

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Big Tech Suffers Big Drop in Customer Data Trust: Jebbit Survey

August 8, 2022

Greater public attention to privacy has reduced trust in all tech providers, including those like Apple and Google that have positioned themselves as privacy-friendly.  Apple’s rank in Jebbit’s annual Consumer Data Trust Index fell from 17 to 43, while Google fell from number 4 to 89.  Amazon fell just slightly, from first to fourth place, while Facebook actually improved a bit from 97 to 88.

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