We also have news that personalization vendor Qubit has a new integration with SAP’s ecommerce applications. Qubit unifies customer data from multiple sources and makes it available to analytical systems. This follows news of similar integration with the Salesforce Commerce Cloud. We haven’t classified them as a CDP but maybe we should.
Business intelligence vendor Qlik has purchased data integration platform Podium Data. Podium lets non-technical users ingest, transform, and publish all types of data, including personal identifiers, on a Hadoop foundation. We never identified it as a CDP but it probably qualifies. As this article from Xconomy points out, there have been quite a few acquisitions of data management platforms recently – including the Salesforce / Datorama deal.
Why should bad guys have all the data moving fun? Facebook, Google, Twitter and Microsoft have plans for an open source data portability platform that will make it easy to share personal data between platforms. This would make it easier for people to switch providers although a cynic would also note it makes unauthorized sharing easy too.
Adobe is extending its Real Time CDP to support new data partners, look-alike audiences, and import audience segments from other systems. The announcements came at the company’s EMEA Summit. There were plenty of announcements about the company’s other Experience Cloud products, and of course new features powered by generative AI.