We also have news that personalization vendor Qubit has a new integration with SAP’s ecommerce applications. Qubit unifies customer data from multiple sources and makes it available to analytical systems. This follows news of similar integration with the Salesforce Commerce Cloud. We haven’t classified them as a CDP but maybe we should.
Business intelligence vendor Qlik has purchased data integration platform Podium Data. Podium lets non-technical users ingest, transform, and publish all types of data, including personal identifiers, on a Hadoop foundation. We never identified it as a CDP but it probably qualifies. As this article from Xconomy points out, there have been quite a few acquisitions of data management platforms recently – including the Salesforce / Datorama deal.
Why should bad guys have all the data moving fun? Facebook, Google, Twitter and Microsoft have plans for an open source data portability platform that will make it easy to share personal data between platforms. This would make it easier for people to switch providers although a cynic would also note it makes unauthorized sharing easy too.
Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.