Questex Launches Platform for Insights Into B2B Decision Makers

Questex runs digital and live events related to hospitality, health, and communications, so there’s no question it owns a trove of first-party data.  They’ve just made that that trove even trovier by launching Q Activate, which assembles all the information in a single platform to make it easier to understand what’s on the mind of B2B decision makers.

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Semrush Buys Kompyte to Assemble Competitive Intelligence

March 14, 2022

Semrush helps companies optimize their online content, so you might wonder why they’d buy Kompyte, a company that gathers B2B competitive intelligence online.  The answer is they’re assembling a cache of data that helps salespeople do a better job.  Information scraped from the web might not exactly qualify as first-party data, but it’s definitely something that Semrush can use as it likes.

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Half of Marketers Say Their CRM Can’t Meet Their Needs

March 11, 2022

I have a bunch of acquisition stories today that I doubt you’ll find very interesting, Dear Reader.  So I’ll start instead with this survey from SugarCRM, which found that 55% of marketers say their current CRM can’t be customized to meet their needs.  Even more (75%) say they need a consolidated view of customer information and 81% think customers leave due to a lack of communication and relevant, personalized messaging.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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