Crisp provides access to retail sales and inventory data from partners such as Walmart, Target, and Shopify. They just did a deal with The Trade Desk to enable advertisers to use the data to optimize media campaigns. Crisp announced a similar deal last May with Omnicom Media Group.

Responsible social media is probably an oxymoron, but there are still shades of gray. IPG Mediabrands has expanded its Media Responsibility Index to cover 150+ companies including social media, broadcast and connected TV, online video, and display ads. Ratings are based on self-reported data about safety, inclusivity, sustainability, and data ethics.  The index helps Mediabrands clients avoid unsuitable ad placements, but I couldn’t find a version that’s shared with the rest of us.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.