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Quotient Buys Ubimo to Add Location Data to Shopper Targeting

Moving on to less familiar names, packaged goods shopper targeting company Quotient has purchased Ubimo, which reports on consumer behavior by location. It’s yet another example of how important location data has become – and how many firms collect it.

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LinkedIn Tells Microsoft Dynamics CRM When a Contact Changes Jobs

November 14, 2019

When Microsoft bought LinkedIn for $26 billion, observers suspected the justification for the price was closer connection of LinkedIn data with Microsoft’s Dynamics CRM system. Sure enough, the company has just announced a “Data Validation” feature that will automatically update Dynamics CRM when LinkedIn learns that a contact has changed companies. As Microsoft puts it quite nicely, “It’s one simple field – but with a lot of powerful uses for Sales Operations teams and users alike.”

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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