Radius Adds Continuous Data Cleansing Service

B2B predictive analytics vendor Radius has been placing more emphasis on leveraging its multi-source database of information on 20 million businesses. The company’s latest venture is Radius Data Stewardship, which provides continuous data cleaning services for a client’s CRM and marketing automation data. This is definitely not a CDP but (a) it could update CDP files and (b) it illustrates the increasing variety of customer data sources. Also (c) it’s nice to talk about B2B every so often.

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Nielsen Marketing Cloud Connects to RichRelevance for Better Personalization

February 6, 2017

Let’s list marketing cloud vendors: Adobe, Salesforce, Oracle, IBM and…Nielsen? Who knew? The Nielsen cloud was announced last April (no, not on April 1). As you might expect, the Nielsen cloud is mostly about data, including cross-device profiles, a Data Management Platform for audience creation, and several types of analytics. It feeds data to other systems for execution. Nielsen just announced a connector for personalization vendor RichRelevance. It will provide demographics, interest, and intent data on otherwise new and anonymous Web site visitors so that RichRelevance can personalize their treatments..

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