RateGain Acquires Travel Martech Firm Adara for $16 Million

India-headquartered travel tech firm RateGain Travel Technologies is acquiring Adara, a Silicon Valley-based firm in travel martech and predictive consumer intelligence. The cost: a mere $16.1 million, according to RateGain’s filing on the Indian stock market. Through the acquisition RateGain is looking to build the most comprehensive travel-intent and data platform powered by artificial intelligence.