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RBL Bank, India offers speedy, seamless consumer onboarding and credit decisioning with Salesforce

RBL used Salesforce’s newly launched Hyperforce, that enables local data storage on major public clouds in a compliant manner. This helped them meet regulatory requirements around an India data centre. RBL Bank deployed Salesforce platform to bring onboarding processes for all its retail lending units onto a single solution. Customer onboarding for the credit card business and rural vehicle and tractor finance now sit on Salesforce.

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Companies Find Martech Confusing: London Research Study

June 1, 2022

The martech drinking glass is both three-quarters empty and three-quarters full, according to this perplexing survey by London Research.  More than half (57%) of respondents said they find the martech landscape very confusing and it’s hard to know how products fit together, but 83% of leaders and 66% of mainstream organizations say the components of their stack are seamlessly integrated.  CMOs are in charge of digital at 11% of leaders and 27% of mainstream companies. Lots more here to ponder.

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