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The U.S. is about to start Labor Day weekend, which is a good or bad time to discuss workers being replaced by machines. We’re talking about human copywriters, which UK-based Phrasee says it can beat 98% of the time with an AI system that ingests the performance of a year’s worth of brand copy, figures out what works, and writes email subject lines, Facebook and Instagram ads, and push messages. They just raised $4 million which they’ll use to add staff and expand in the U.S. market.
Social isn’t dead yet.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.