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Real-Time Data Crucial for Great Customer Experience: Verndale Survey

Customer experience (CX) includes service, support, marketing, operations, and pretty much everything else. CX agency Verndale found the biggest challenges cited by CX professionals were lack of real-time data and operationalizing CX insights. Personalization was 9th from the top. Yet 92% said personalization is crucial to good CX and 51% said their organizations can’t deliver the personalization their customers want. No simple answers but much food for thought.

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Relevnt Promotes Local Content Publishing

February 28, 2018

Perhaps more hopeful for local media: start-up Relevnt is expanding its “location-based mobile network”, which lets local publishers and organizations host interest-based communities which are exposed via mobile app to subscribers. Contributors’ content appears within immediately via RSS feeds and contributors earn advertising revenue. Technically, each community is a Web domain owned by the local publisher and the communities are aggregated by the mobile app. So far, the only way to get the app is through the Apple Store so this isn’t entirely free-range content grazing.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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