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Recast Raises $4.5 Million for Self-Service Marketing Mix Models

Recast somewhat grandiosely calls itself an “automated marketing data science platform”, although what they really do is marketing mix modeling and related forecasting, planning, and mix optimization.  Still, marketers can build models for themselves.  That’s kind of fun when the input data is available, which it often is not.  They just announced $3.4 million seed funding on top of a $1.1 million pre-seed raise.

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TheyDo Raises €12 Million for Journey Analysis

December 16, 2022

TheyDo also collects customer data from all sources, builds profiles, and draws insights from the results.  So far as I can tell, they map journeys and measure results but don’t (yet) execute interactions.  This puts them roughly in the journey orchestration category, which has been almost empty since major independents Thunderhead, Pointillist, Kitewheel, and Usermind were all bought.  TheyDo just raised a €12 million ($12.7 million) Series A.

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Algolia Gives AI Agents Real-Time Access to Salesforce, Adobe Data

May 9, 2025

If you still think that MCP stands for Male Chauvinist Pig, well, the 1970’s want their disco ball back. Today’s hep cats know that MCP stands for Model Context Protocol, a new-but-widely supported standard that lets large language models access structured data as context for their prompts. Early adopters include Salesforce and Adobe, and search platform Algolia is now using it to feed their data to customer-facing real-time AI agents.

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