Recast Raises $4.5 Million for Self-Service Marketing Mix Models

Recast somewhat grandiosely calls itself an “automated marketing data science platform”, although what they really do is marketing mix modeling and related forecasting, planning, and mix optimization.  Still, marketers can build models for themselves.  That’s kind of fun when the input data is available, which it often is not.  They just announced $3.4 million seed funding on top of a $1.1 million pre-seed raise.