Reddit has announced alpha testing of Interactive Ads, “a Reddit-unique ad unit” that allows brands to create custom ads Reddit users can engage with directly. The possibilities include quizzes, dynamic reveals, countdowns, and more. Reddit has also added an integration with ecommerce platform WooCommerce aimed at SMBs.
In a global report from Twilio, 59% of organizations say they expect to fully replace their current AI solution in less than a year. It’s a reminder that things are changing rapidly in the AI world, so companies shouldn’t commit too much in a single product that will soon be obsolete. Human agents, on the other hand, aren’t looking obsolete: 78% of consumers consider it important to be able to switch from an AI agent to a person.
CDP Bloomreach has introduced Personalized Media in-Grid, which allows retailers to dynamically personalize product-listing pages so they change for each visitor. It’s powered by Bloomreach’s AI agents. Merchandising teams can use the tool without ongoing engineering support once it’s set up.
Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.