CDP Redpoint Global is launching its Data Readiness Hub, which packages its data quality and identity resolution tools in a real-time environment to automatically update customer profiles as new data becomes available. The aim is to solve quality problems before the data enters critical activation systems. Continuous updates also reduce data preparation time.
With interest in consumer attention growing, IAB and MRC are inviting comment on newly released attention measurement guidelines. The intention is to narrow the many different ways of measuring attention to four methods: data signals, visual tracking, physiological and neurological observations, and panels or surveys. Attention metrics are intended to be complementary to delivery and outcome data.
ChatGPT has taken one more step towards selling ads, by delivering product recommendations when users display shopping intent (according to OpenAI, anyway). Products are displayed in visual carousels, providing additional product information and links to sites where purchases can be made. OpenAI emphasizes that products are selected independently by the LLM and are not ads. Yet.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.