Europe-based CDP Relay42 will embed Amazon QuickSight, a unified business intelligence service, into its insights module. QuickSight will harvest customer data across online and offline channels to supplement Relay42’s customer insights. The Relay42 module also offers the capability of querying data using natural language prompts.
Unless you live under a rock inside a cave with no wifi service, you’ve already heard about Apple’s AI “for the rest of us” announcement this week. We’ll note here that it included a variety of privacy features, which have received unusually positive reviews from the generally-skeptical privacy community.
RudderStack, which describes itself as a “warehouse-native” CDP, is making RudderStack customer profiles available to Databricks customers. The RudderStack platform collects data from a full range of customer touchpoints and builds profiles natively in Databricks. This new initiative will support the rapid creation of RudderStack profile-based identity graphs for Databricks customers within the Databricks Data Intelligence Platform.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)