Europe-based CDP Relay42 has launched an offering specifically aimed at the airline industry. It will integrate CRM with real-time passenger behavior data as well as supporting the targeting of passengers more likely to book flights with lower Passenger Load Factors. There’s AI-powered 1:1 personalization too.
Not to be drowned out by Dreamforce, Adobe has taken the opportunity to unveil some content innovations. Adobe Content Analytics will identify resonant content attributes for specific target audiences while Adobe Journey Optimizer will allow instant generation of multiple content variants based on performance goals. Adobe Experience Manager will offer web experimentation capabilities.
AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.
Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.