Reliance Retail to bring Gap fashions to India
Reliance Retail Limited has entered a long-term partnership with Gap Inc. to introduce Gap fashion to Indian consumers via brand stores and digital commerce platforms.
Reliance Retail Limited has entered a long-term partnership with Gap Inc. to introduce Gap fashion to Indian consumers via brand stores and digital commerce platforms.
The saga of third-party cookie deprecation has more episodes than the Star Wars canon. The latest twist has Disney integrating its first-party data with The Trade Desk using Unified ID 2.0, passing through the Disney data clean room in less than 12 parsecs.
Platform as a Service (PaaS) company, WonderLend Hubs, has raised $1.6 million in a seed round led by Inflection Point Ventures. Plans are to expand its team, enhance the platform and broaden delivery capabilities in India and overseas.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.