Data unification CDP Reltio can now deliver unified data delivered in less than 50 milliseconds. The Lightspeed Data Delivery Network supports personalized customer experiences at any point of engagement, whether that be a mobile app, a kiosk, or even in a car. Reltio also announced enhanced capabilities in Reltio Data Cloud including data masking for security and bulk-matching to accelerate data unification.
Very interesting read.
Social customer engagement vendor Emplifi has launched Emplifi Fuel, an out-of-the-box solution that combines voice-of-customer data, brand content, industry knowledge, and generative AI to build automated workflows based on user-specified business objectives. The system measures progress against objectives, suggests tactics, and automates user-selected tactics using Emplifi AI capabilities.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.