Reltio, the data management and unification vendor, has unveiled a Customer 360 Data Product, intended to be the first in a series of Customer 360 releases. The cloud-based solution aims to offer a comprehensive, near real-time view of customer data. The solution is geared to tackle operational use cases as well as enhance customer experiences.
Are marketers paying too much attention to technology? Well, they did tell Survey Monkey that “access to tools and resources” ranks as their top important success factor (44%), ahead of data and insights (43%), culture (41%) decision-making autonomy (39%), efficiency (39%) and stakeholder buy-in (33%). “Changes in tools and software” rose from fifth place to second in their list of challenges (49%), nearly tied with increasing performance expectations (50%) and strategy changes (48%). Still, their top goal was more personalized marketing (55%)..
Cadent, the converged TV advertising solutions provider, has announced its intention to acquire AdTheorent. AdTheorent uses machine learning to identify and deliver impactful campaigns to the most qualified audiences. In combination, Cadent and AdTheorent expect to offer expanded performance ad solutions for digital and traditional TV.
CDP and marketing automation platform Bloomreach announced the availability of a next generation version of Bloomreach Engagement. Deploying Bloomreach’s Loomi AI capabilities, campaign creation within Bloomreach Engagement will become something “one marketer can complete in minutes.” Campaigns can be scaled across fifteen-plus channels.