CDP Reltio is expanding its partnership with workflow automation platform Workato to power the newly launched Workato Data Hub. The Hub will pair Reltio’s Customer 360 product and data management offering with Workato’s own data orchestration capabilities. The aim is to activate data in real time around business processes, applications and decision-making.
Twilio Segment has added AI-assisted audience creation features. CustomerAI Recommendations will select customers most likely to purchase a specific product, brand, or category, while CustomerAI Generative Audiences builds complex audiences based on a simple text prompt. The announcements were made at the company’s SIGNAL São Paulo event.
Meta and Universal Music Group (UMG) are expanding their partnership to support global creative and commercial opportunities for artists and songwriters across Meta’s platforms. Although details are unclear, there will be monetization opportunities around short-form video for UMG artists and the companies will work together to combat unauthorized AI content. Fair compensation for artists and songwriters is another goal.
CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences. This enables Segment queries to integrate data residing in Redshift without importing it. Similar connectors are already available for Snowflake and Databricks.