Marketers may think they are the main drivers behind business intelligence projects, but they really rank well behind operations, executive management, finance and even sales. So says the latest Wisdom of Crowds® Business Intelligence Market Study from Dresner Advisory Services.
Leanplum, the leader in mobile marketing, today announced that it closed a $29 million round in Series C funding. The round was led by Canaan Partners, with participation from existing investors Kleiner Perkins Caufield & Byers (KPCB) and Shasta Ventures. Since its 2012 launch, the company has raised a total of $46.3 million. Leanplum will use the new funding to expand its sales, marketing, and engineering teams and drive aggressive global expansion. Joydeep Bhattacharyya formerly of Shasta Ventures, who recently joined Canaan Partners, will return to Leanplum board of directors.
Trying to determine a person’s digital “identity” over time across devices is the mission of the moment. Every ad tech and mar tech platform, as well as data providers and aspirant start-ups, confuse prospects and customers alike with multi-syllabic descriptions of their deterministic and probabilistic approaches to truth.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.