UpGuard, the third-party risk and attack surface management platform, today released the ASX 200 Security Report, an analysis of the data security of the top 200 companies in Australia.
LinkedIn has published the latest edition of its annual survey of B2B technology buyers, which looks at key industry trends in APAC and notes in order to help tech marketers maximise their performance and outreach.
Here’s a surprise: large enterprises are using substantially fewer apps today than three years ago (843 vs 1,020), according to this Mulesoft survey. The authors credit “rationalization”. Other results are more expected: just 37% say their IT departments completed all the projects that were requested, 90% have problems with data silos, and only 18% have completely connected their customer experiences across all channels. Still, a single customer view ranks last in the list of digital transformation challenges.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.