News Adds $30 Million More Funding analyzes customer feedback from reviews, surveys, and social media. It’s a demanding mix of structured and unstructured data. They just raised $30 million, reaching $117.3 million total.

More News

Next Article

Up to Two-Thirds of Location-Based Ad Spend Is Wasted: Location Science Report

August 23, 2019

It’s Friday, so let’s just sneak in some bad news while you’re not paying much attention. We’ll start with a study from location intelligence company Location Sciences, which found that up to 65% of location-based ad spend is mistargeted. More precisely, 29% of the ads are delivered outside the target area while 36% rely on IP address, which is not accurate. Oh, and 36% of top GPS-enabled apps display location fraud.

CDPI Newsletter
Previous Article

One-Quarter of Retailers Can Tie Ad Impressions to Subsequent Behaviors: OneMarket Research

August 21, 2019

Retailers may be realizing that personalization isn’t as powerful as conventional wisdom suggests. OneMarket found the most common use for customer identity systems is to verify eligibility for targeted discounts, while personalized product recommendations ranked last. A surprisingly high 29% said they could tie ad impressions to subsequent behavior in physical, Web, and mobile apps. Much more here on the topic.

CDPI Newsletter