It solves the problem of waste-related pollution. Bioelements customers give the possibility of wrapping and delivering their products in biodegradable packaging. Unlike traditional plastic, which takes around 400 years to degrade, it takes between six and twenty months to do so. The added value of this packaging is that it degrades naturally under any circumstances (in contact with air, soil, water, and at any temperature) without human intervention. No need for recycling or composting.
Et tu, HubSpot? One of martech shining stars, Boston-based CRM-and-everything-else platform HubSpot, has followed the latest industry trend by cutting staff. The company announced it yesterday that it is firing 7% of its workforce. That would be about 500 ex-HubSpotters pursuing new opportunities.
Deep thinkers in the advertising world recognize that a single ad is rarely the only reason someone makes a purchase. But one-touch attribution is irresistibly simple. Sam’s Club has just announced it will link in-store purchases to online search ads within its retail ad network, giving many marketers what they want even if they know better.