It solves the problem of waste-related pollution. Bioelements customers give the possibility of wrapping and delivering their products in biodegradable packaging. Unlike traditional plastic, which takes around 400 years to degrade, it takes between six and twenty months to do so. The added value of this packaging is that it degrades naturally under any circumstances (in contact with air, soil, water, and at any temperature) without human intervention. No need for recycling or composting.
Et tu, HubSpot? One of martech shining stars, Boston-based CRM-and-everything-else platform HubSpot, has followed the latest industry trend by cutting staff. The company announced it yesterday that it is firing 7% of its workforce. That would be about 500 ex-HubSpotters pursuing new opportunities.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.