Twenty-six percent of retail and consumer goods leaders say their data quality is poor in comparison with competitors according to a survey by Consumer Goods Technology. Many also struggle with data management (38%) and analytics strategy (35%). More positively, 44% are working towards using shared data sources.
A new survey of over 300 data integration professionals by Nexla shows that 45% now share data with more than 10 partners; 20% of enterprises share with over 100. That’s a lot of data sharing. Nearly all (87%) use three or more data integration tools, with APIs being the most common (67%) and reverse ETL being the least (23%).
Cross-channel marketing automation platform (and CDP) Listrak is expanding its Shopify app to capture data from the Shopify server pixel and use it for identity resolution. It will also add AI-powered predictive segmentation, present AI-driven product recommendations, auto-generate coupons within cross-channel triggered campaigns, and support real-time synchronization with customer, order, and product catalog information from Shopify.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.