Retail Media Spend Nearly as Large as Linear TV in 2022: dunnhumby Report

Retail media has quickly moved from quirky curiosity to major channel.  If you’ve been avoiding the topic, this dunnhumby report offers a good way to catch up.  The report says retail media could be worth $50 billion this year, putting it in the same ballpark as direct mail ($43 billion) and linear TV ($63 billion)