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Retail Media Spend Nearly as Large as Linear TV in 2022: dunnhumby Report

Retail media has quickly moved from quirky curiosity to major channel.  If you’ve been avoiding the topic, this dunnhumby report offers a good way to catch up.  The report says retail media could be worth $50 billion this year, putting it in the same ballpark as direct mail ($43 billion) and linear TV ($63 billion)

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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