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Retail Pro International and OptCulture Launch Unified Marketing System

One trend in the CDP market is for operational systems to incorporate CDP capabilities.  Specialty retail tech vendor Retail Pro International has just announced something along those lines, in the form of a partnership with omnichannel marketing vendor OptCulture.  Retail Pro makes several mentions of combining data from all sources, although they don’t call their system a CDP.

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Marketers Will Turn to Walled Gardens and First-Party Data After End of Third-Party Cookies: Lytics Survey

January 11, 2022

CDP vendor Lytics also has a survey for you today, Dear Reader.  It explores the end of third-party cookies, which 47% of marketers say will have a “large” impact on marketing ROI.  The most common response will be to spend more with walled garden vendors like Facebook and Amazon (62%), although 92% also say the changes make first-party data more valuable than ever.  The biggest problems with first party data are creating a complete customer view (40%) and data access (36%), which Lytics modestly doesn’t mention are addressed by CDPs.

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Three-Quarters of Companies See AI/ML As Important Revenue Drivers: SambaNova Report

January 24, 2022

Do you miss those innocent days when every product announcement breathlessly reported the new system or feature was “AI-based”? If so, here’s a whiff of remembrance from AI infrastructure provider SambaNova Systems, who found that 78% of large companies rate AI and Machine Learning as important revenue drivers. Yet even they have a curiously mixed attitude, citing (in their press release) a NewVantage Partners study that found only a quarter of top companies have scaled AI/ML across their organization.

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