Up to 85% of visitors to retail websites go unidentified, according to a new report from retail marketing platform Bluecore. Identifying and engaging with visitors consistently leads to higher repeat purchase rates. There were also reactivation rates as low as 10% across the board — and reactivated customers spend more than new ones.
The National Telecommunications and Information Administration (NTIA) has issued policy recommendations supporting open source work in the generative AI space. The availability of open source models, like the latest iteration of Meta’s Llama, allows developers to build independently on previous work, speeding innovation. The NTIA also speaks of minimizing risks of bad actors taking advantage of open source systems.
The $1.4 billion privacy settlement is the largest to date by a US state, according to Texas’ attorney general, resulting from a lawsuit that alleged Meta violated Texas privacy law by illegally collecting facial images of millions of users by tagging faces on its site. Texas, Illinois and Washington have laws regulating collection of facial, voice and other biometric data.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.