Nearly half of B2C marketers (46%) fail to collect transactional data and just over half (55%) don’t collect behavioral data, according to a study released by CDP vendor BlueVenn exclusively to the CDP Institute. Age (76%), location (75%) and gender (70%) are more common but 57% of marketers do not combine their data into a unified customer view and nearly 40% don’t personalize Web or email content. Download for more interesting results.

Maybe it would be easier to specify when items are NOT AI-related. Here’s one of those: Proov offers a platform that lets companies run “proof of concept” projects on without the usual hassle of custom deployment. It’s a super-clever idea, removing one of the main friction points in the purchase process for large tech investments. How closely Proov can mimic a custom POC is another question, but it’s certainly worth a look. The company just raised $14 million, bringing total funding to $21 million.

Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video.  Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.