Retailers Not Covering the Basics: FitForCommerce Study

How good a job are retailers doing at giving shoppers what they want? Consultancy FitForCommerce didn’t write “meh” but that pretty much sums it up. Their Omnichannel Retail Index rated 120 retailers against 250 categories across Web, mobile, and in-store channels. The average company scored an unimpressive 58%, up just 2 points from the year before. Even the top ten scored only 68% to 78%. The index measures basics like Buy Online/Pick Up In-store (41% compliance), not advanced offerings like augmented reality.

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Consumers Pick Personalization Over Privacy: Adlucent Survey

May 10, 2018

The debate goes on: do consumers care more about privacy or personalization? In a survey by marketing analytics agency Adlucent, 96% of consumers said they want brands to be more transparent about data collection. But behavior tells a different story: 81% have shared their email with a brand in exchange for discounts and willingness to share data has more than doubled in the past two years. Actions speak louder than words.

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IT Teams Build Sloppy Automations: TeamDynamix Survey

August 17, 2022

IT teams spend lots of time on repetitive requests from business users, finds this TeamDynamix survey.  You might think the implication is IT should let users do more for themselves.  But the main time-wasters are things like password resets, employee on-boarding, and managing credentials, which can’t really be delegated.  And here’s the kicker: IT professionals automate those tasks by building sloppy, insecure, undocumented scripts, just like the non-professionals.   Fun fact: 53% of teams manage 100 or more applications.

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