Retailers Still Overestimate Consumer Interest in Personalization: RIS News Study

Maybe marketers have finally started to grasp how little interest consumers have in personalized product recommendations.  This RIS News study of grocery tech trends found that while consumers ranked personalized recommendations dead last (seventh out of seven), retailers ranked it fifth out of seven.  Discounts headed the list for both groups.  But there’s still a misalignment: 13% of consumers wanted personalized recommendations, while 48% of retailers thought they did.