Retain.ai also has raised funds for experience analytics, although it’s a slightly different flavor: they capture browser data from customer service staff to understand how support teams are spending their time, and use the results to analyze support costs and recommend improvements. The $23 million Series A brings their total funding to $27.6 million.
Here’s a $103 million Series D for Fullstory, which captures and analyzes digital experiences to identify opportunities for improvement. The company says its recurring revenue is up 70% year on year and it now has more than 3,100 clients. The round brings their total funding to $172 million.
Social media management platform Hootsuite has purchased Heyday, a system that embeds human and AI-based chat in ecommerce, CRM, and other customer-facing systems. Price was $48 million. Heyday launched in July 2020 and had raised $6.7 million Don’t confuse them with Heyday.co the marketplace acceleration platform, which has raised $245 million.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.