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Retention platform CleverTap bags $105M in fresh funding

Customer engagement and retention platform CleverTap has raised $105 million in a new financing round, the latest in a series of India-origin startups making fast inroads in the global SaaS race. The new round values the startup at about $775 million, up from $385 million in 2019. The startup operates cloud-based customer management and engagement tracking tools that help its clients sustain their user bases and increase their lifetime value.

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Mahindra & Mahindra, India gives dealers and customers a smooth ride across touchpoints with Salesforce

August 25, 2022

Salesforce helped Mahindra deliver connected experiences, simplify customer interactions and future-proof their business. Salesforce helped Mahindra to connect customer interactions across touchpoints into one seamless experience and it makes a 360-degree customer view possible. Salesforce is helping put all these objectives into action across 400+ call centre agents and 18,000+ users working at M&M dealerships.

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CDP mParticle Sold to Rokt for $300 Million

January 17, 2025

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)

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