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Retention platform CleverTap bags $105M in fresh funding

Customer engagement and retention platform CleverTap has raised $105 million in a new financing round, the latest in a series of India-origin startups making fast inroads in the global SaaS race. The new round values the startup at about $775 million, up from $385 million in 2019. The startup operates cloud-based customer management and engagement tracking tools that help its clients sustain their user bases and increase their lifetime value.

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Mahindra & Mahindra, India gives dealers and customers a smooth ride across touchpoints with Salesforce

August 25, 2022

Salesforce helped Mahindra deliver connected experiences, simplify customer interactions and future-proof their business. Salesforce helped Mahindra to connect customer interactions across touchpoints into one seamless experience and it makes a 360-degree customer view possible. Salesforce is helping put all these objectives into action across 400+ call centre agents and 18,000+ users working at M&M dealerships.

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64% of Advertisers Say Apple ATT Hurt Campaign Results

February 2, 2023

You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates.  Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors.  Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.

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