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Reveal Mobile Combines Location-Based Audience Analytics and Media Buying

But wait, there’s more. Location-based data vendor Reveal Mobile has launched Visit, which identifies visitors to specified locations, converts them into advertising audiences, and integrates with audience marketplaces and media buying services. It’s one-stop shopping for location-based advertising: surely there’s a clever play on words in there somewhere.

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Privacy International Files GDPR Complaints Against Oracle, Acxiom, Equifax, Experian, and Others

November 12, 2018

You won’t be surprised that privacy rights organization Privacy International is “gravely concerned at the data processing activities of the data broking and AdTech industry”. So you probably shouldn’t be surprised that they’ve filed GDPR complaints against Oracle, Acxiom, Experian, Equifax, Quantcast, Tapad, and Criteo. The UK Information Commissioner’s Office has already issued assessment notices to Acxiom, Equifax, and Experian so this is really about Privacy International wanting to get its arguments considered. And some publicity.

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Yellowfin Finds Important Data Changes So You Don’t Have To

November 8, 2018

Yellowfin is another company that’s replacing helping data analysts. It’s just introduced Yellowfin Signals, which continuously looks for changes in source data.  The company describes this much more eloquently as “continuous time-series detection of trends and anomalies with instant correlations”.  It’s also added Yellowfin Stores, which assembles insights in one place but is oh-so-much-smarter than what you used to call a dashboard.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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