RFP Volume Is Rising As Results Decline: Loopio Report
Like most people, you’re probably wondering whether the growth of B2B online buying has reduced the importance of Requests for Proposals. This Loopio study offers mixed evidence: it found more companies plan to issue RFPs in 2022, even though the share of revenue generated by RFPs has fallen from 41% in 2019 to 33% in 2021. The reason might be that online portals make it easier to send RFPs.