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RFP Volume Is Rising As Results Decline: Loopio Report

Like most people, you’re probably wondering whether the growth of B2B online buying has reduced the importance of Requests for Proposals.  This Loopio study offers mixed evidence: it found more companies plan to issue RFPs in 2022, even though the share of revenue generated by RFPs has fallen from 41% in 2019 to 33% in 2021.  The reason might be that online portals make it easier to send RFPs.

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Nearly All CDPs Show ROI Within First Year: Tealium Report

January 11, 2022

CDP users are highly gruntled, according to Tealium’s just-released “2022 State of the CDP Report”: 70% of respondents reported positive Return on Investment within six months and 96% within one year.  More surprising: regulatory compliance was the top reason to buy a CDP, ahead of real time data collection, supporting other tech investments, and individual-level targeting.  Download for more.

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YouTube Home to Hundreds of Election Misinformation Videos

November 5, 2024

Misleading election-related ads are “running rampant” on Meta-owned Facebook, but Google-owned YouTube is also making money from misinformation. Research by Media Matters, independently confirmed by the New York Times, found 30 YouTube channels that between them had posted almost 300 videos containing misinformation which had earned some 47 million views. YouTube is monetizing them with ads and sharing revenue with the creators.  YouTube says election-denial falsehoods don’t violate its guidelines.

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