RFP Volume Is Rising As Results Decline: Loopio Report

Like most people, you’re probably wondering whether the growth of B2B online buying has reduced the importance of Requests for Proposals.  This Loopio study offers mixed evidence: it found more companies plan to issue RFPs in 2022, even though the share of revenue generated by RFPs has fallen from 41% in 2019 to 33% in 2021.  The reason might be that online portals make it easier to send RFPs.

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Nearly All CDPs Show ROI Within First Year: Tealium Report

January 11, 2022

CDP users are highly gruntled, according to Tealium’s just-released “2022 State of the CDP Report”: 70% of respondents reported positive Return on Investment within six months and 96% within one year.  More surprising: regulatory compliance was the top reason to buy a CDP, ahead of real time data collection, supporting other tech investments, and individual-level targeting.  Download for more.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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