For more B2B excitement, here’s news that UK-based Rhetorik Ltd has purchased U.S.-based Datarista. Both firms offer B2B data, hygiene and integration. In fact, Rhetorik has something called a Global Data Platform, which sounds awfully impressive.
This Groove survey of sales leaders also finds that CRM tops their investment priorities at 52%. It doesn’t mention CDP but does put new data sources second at 44%. The main headline is that 46% of revenue teams don’t plan a full return to the office, ever. Raining on that parade: Outfunnel found that companies with a fully remote work structure have the worst sales-marketing alignment and are least confident of reaching their revenue goals.
The lawsuit, dating back to 2012, alleged that Facebook had used cookies, plug-ins, and the ability to track logged-out users to collect mass amounts of data to sell to advertisers. If the settlement is accepted, the company will also have to delete all the information it had collected within the parameters of the suit.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.