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RhythmOne Guarantees Video Audience Demographics

Adtech company RhythmOne isn’t targeting individuals but can measure audience demographics in its network of “TV-like” experiences on mobile apps, Web sites, and connected devices. Its latest offer is guaranteed delivery to specified audience demographics, verified against comScore’s cross-platform measurement. Apologies for the jargon but if this is important to you, it will make sense.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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