RhythmOne Guarantees Video Audience Demographics

Adtech company RhythmOne isn’t targeting individuals but can measure audience demographics in its network of “TV-like” experiences on mobile apps, Web sites, and connected devices. Its latest offer is guaranteed delivery to specified audience demographics, verified against comScore’s cross-platform measurement. Apologies for the jargon but if this is important to you, it will make sense.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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