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Riivi, the streaming platform based solely on Latin American content, adds 200,000 users

This streaming was born in January 2021 under the AVOD (advertising-based video on demand) model, meaning free and ad-funded platforms that are gaining ground worldwide. Riivi started in Chile and reached Peru and Colombia this year, adding 200,000 monthly users. Riivi has raised US$1.25 million in its pre-seed and seed rounds. Among its investors is the firm Sable. It also recently went through Start-Up Chile, a government accelerator that both funds and advises emerging companies.

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Mudafy raises $10M in Founders Fund-led Series A to fix LatAm’s ‘broken’ real estate process

August 4, 2022

The startup touts that its site features over 50,000 listings and has more than 1 million monthly unique active users in Argentina and Mexico. It claims that it is doing more than 100 real estate transactions per month and is currently originating over 50% of the mortgage loans for its customers. Mudafy’s priority is to expand to more cities in Mexico, a market it entered in 2020. Longer term, it is exploring the possibility of moving into other Latin American markets such as Colombia, Perú and Chile.

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Consumers Eager for Personalized Content: Marigold

September 13, 2024

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.

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