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RingLead Data Exchange Adds New B2BData Sources

Meanwhile, B2B data quality vendor RingLead has added ten new partners for its just-announced DataExchange. ZoomInfo, Crunchbase, Clearbit, Inside View, Aberdeen, and DemandMatrix join previous participants Bombora, HG Data, Oceanos, and others.

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Voice-Assisted Shopping Fell Sharply in Last Year: Episerver Survey

February 25, 2020

More people have concluded it’s a bad idea to put an always-on, internet-connected microphone in their house. Or, at least, they’ve decided not to buy things through it: just 7% of global consumers said they use a voice-assisted device to complete purchases multiple times each month in this Episerver survey, far down from 17% in last year’s survey. Voice-based product search fell from 22% to 8%. Added evidence of shifting attitudes: 53% said they want more anonymity while just 28% want more personalization.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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