Further blurring the already fuzzy line between itself and reality, Roblox last week announced that, starting in early 2025, creators will be able to sell real-world products for real-world money through real-world ecommerce platforms. The first integration will be Shopify.
It’s hard to feel sorry for a company that earns $660,000 per minute. But it does seen a little tough that the same week Google started its second U.S. anti-trust trial and was ruled anti-competitive in the UK, it also lost its final appeal of a 2.4 billion euro ($2.7 billion) fine rising from an earlier European Union anti-trust judgment. It’s almost as if regulators have started enforcing their rules.
Nearly all (99%) of B2B marketers do some type of personalization, says this ON24 report. But don’t be too impressed: most is based on static data such as account segment (52%), named accounts (46%), or persona (38%). Barely over one-third use behaviors such as content requests (37%), contact engagement (35%), and account engagement. The vast majority (88%) plan to use AI to help their personalization programs.
Remember the good old days, when lying was considered unacceptable? The folks at Iron Tribe Fitness, a South Carolina gym, are holding Meta to that forgotten standard in a class action suit alleging that Facebook overcharged advertisers as much as $4 billion by using one type of auction bidding process while claiming to use another. Meta blames the error on a “software glitch” that began in 2013 and continued for at least four years.