Further blurring the already fuzzy line between itself and reality, Roblox last week announced that, starting in early 2025, creators will be able to sell real-world products for real-world money through real-world ecommerce platforms. The first integration will be Shopify.
It’s hard to feel sorry for a company that earns $660,000 per minute. But it does seen a little tough that the same week Google started its second U.S. anti-trust trial and was ruled anti-competitive in the UK, it also lost its final appeal of a 2.4 billion euro ($2.7 billion) fine rising from an earlier European Union anti-trust judgment. It’s almost as if regulators have started enforcing their rules.
Nearly all (99%) of B2B marketers do some type of personalization, says this ON24 report. But don’t be too impressed: most is based on static data such as account segment (52%), named accounts (46%), or persona (38%). Barely over one-third use behaviors such as content requests (37%), contact engagement (35%), and account engagement. The vast majority (88%) plan to use AI to help their personalization programs.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.