Further blurring the already fuzzy line between itself and reality, Roblox last week announced that, starting in early 2025, creators will be able to sell real-world products for real-world money through real-world ecommerce platforms. The first integration will be Shopify.
It’s hard to feel sorry for a company that earns $660,000 per minute. But it does seen a little tough that the same week Google started its second U.S. anti-trust trial and was ruled anti-competitive in the UK, it also lost its final appeal of a 2.4 billion euro ($2.7 billion) fine rising from an earlier European Union anti-trust judgment. It’s almost as if regulators have started enforcing their rules.
Nearly all (99%) of B2B marketers do some type of personalization, says this ON24 report. But don’t be too impressed: most is based on static data such as account segment (52%), named accounts (46%), or persona (38%). Barely over one-third use behaviors such as content requests (37%), contact engagement (35%), and account engagement. The vast majority (88%) plan to use AI to help their personalization programs.
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.