What about robocalls? This survey from Hiya has you covered. The number placed in the first half of 2019 was 25.3 billion, up 128% over 2018. Did you know the people make an average of 85 calls per month and receive an average of 93? Bonus question: how can the two numbers be different? Just 48% of all calls are answered.
We were going to slide into the holiday break with more surveys but then Contentsquare gave us some actual news by acquiring Clicktale. Both help companies optimize their Web user experience, although Clicktale focuses on finding problems in the buyer journey while Contentsquare is more about discovering opportunities for improvement.
Finally, Constellation Software has purchased CAKE, which helps to manage affiliate marketing and other programs. The deal adds one more product to Constellation’s collection of specialist systems for industries from agri-business to utilities.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.