Rokt mParticle has launched its Hybrid CDP on Snowflake AI Data Cloud, combining composable architecture with a cloud-native setup. This partnership will allow users to activate and analyze data in real time. In another example of CDPs and data companies working together, Bloomreach and Databricks have announced a new integration for direct data activation across the lakehouse.
At the Dreamforce conference this week, Salesforce announced it’s rebuilding Slackbot to better work with agentic AI in Microsoft Teams and other spaces. Enterprises using Slack will be able to interact with CRM data and information from Slack channels by giving Slackbot natural language prompts. Salesforce also announced general availability of Agentforce 360 and the Agentic Enterprise to bring together data, sales, Slack, and more.
Speaking of AI across the enterprise, Dun & Bradstreet has announced D&B.AI, which allows users to build gen AI agents throughout the workspace. It leverages business identifiers to ensure accuracy from LLMs. Some pre-built agents are included for supplier evaluation and credit risk.
Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.