Rokt, which places ecommerce ads on ecommerce websites, just raised a $325 million Series E, bringing total funding to $487 million. Rokt shows the ads to customers who have just completed a transaction, presumably reducing any risk to the site owner’s sales. It works with many advertisers, which lets it optimize offers based on each customer’s behavior and context.
B2B data management vendor Integrate has sold a majority stake to a private equity firm. Originally focused on moving leads between systems, Integrate now positions itself as a “precision demand marketing” company, whatever that may be. The company had previously raised $80 million total, with its last round in 2018.
Location intelligence platform Carto has raised a $61 million Series C, bring its total to $92 million. Carto offers both spatial analysis tools and more than 10,000 data sets organized at different geographic levels around the world. Nearly half its data sets provide demographic information, so, yes, this is relevant to marketers.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.